When is the best time to buy your domain name?
I mean the perfect domain name for your company.
Startup mode is a difficult time for most entrepreneurs and founders. Often, the main focus is on cash flow and developing a viable product. Buying your brand’s perfect domain name is not even on the radar.
It could be the single biggest risk to your ability to scale.
Let me explain…
Your Domain Is Your Brand
The internet changed the game of branding forever. Your brand is now your domain name.
People associate your brand with your domain name because that is how they find and interact with you online.
How does your domain impact your brand?
Your domain name impacts the very foundation and DNA of your company. It is critical to each of these key areas:
- Email security
The key takeaway here is that great brands own their domain name. It is not an option.
Off The Market Forever
Not many companies actually have the opportunity to control their brand online once the domain is taken.
Wonder why companies wait until it is too late?
Some brands get too comfortable with the domain name being available, get bad advice from their branding agency or the decision to buy gets held up by a committee trying to get financing. In the end it really does not matter. Once it’s sold, it’s off the market forever. Another startup will forever control the global positioning and simplicity of that brand association because they took action first. Great domain names don’t sit on the sidelines for long. They become great brands.
Take a close look at the return on investment of a branded domain. If financial resources are the only thing holding you back, reach out to our team. Many of the domain names we broker are available with an owner financing option.
Lastly, if you have the opportunity to acquire your branded domain name, do it. When it falls into the hands of a smart brand it will be off the market forever.