Hyphenated-Domains

I disagree with most Domainers and “experts” on the topic of Hyphenated Domains. I have bought and sold many highly valuable keyword hyphenated domains. Sometimes, the hyphenated domain can be more valuable in terms of SEO if the keywords are…

Selecting A Domain Name Broker

Recently I have noticed a lot of new entrants into the Domain Name Broker space. I have always been a free market capitalist and welcome competition as it only drives the cream to the top. However, what I don’t like…

Short Is Sweet – The value of short domain names

The value of short domain names When it comes to the value of domain names, it’s not just short and sweet- short is sweet! Whether keeping it short with how many words, or keeping those words themselves short, a domain…

Domain Value Appraisal Scam – Beware!

Domain Appraisal Scam; oldest trick in the book What do we normally do when we want to know the estimated value of an asset? If it’s a home, we contact a property appraiser. If it’s your car, you consult the…

To Renew or Not To Renew? That Is The Question!

Renew your domains, or let them expire…an age old question that affects every domain investor! How do you decide which domains to renew, and when? Do you have a plan in mind when you purchase the domain, or only when…

The Benefits of Collecting Domain Traffic Statistics

If you made the choice to sell your home, your real estate agent would take photos of the property; research similar recent sales; make notes about its best qualities; and create an appealing listing for potential buyers. You would explain…

Buying Like it’s 1999!

In the last 13 years there has never been a better opportunity to acquire premium domain names! Yes, you read that correctly. I’ve been at this an awful long time and I can say that I’ve never seen so many…

There is Only 24 Hours in a Day!

Outsourcing Your Web Site Development Using Freelancers We talk often around here about making the most of your domain names. Back in days past, we used to be able to park our domains and collect checks from the ad revenue.…

Why choose a boutique domain name broker?

Polyrizon is a boutique domain name broker. What does that mean? Why would you want a broker like that? Here at Polyrizon, when we think of a “boutique,” we think of a welcoming, cozy storefront that prioritizes showcasing custom items…

Trying to choose a domain name to start your business?

When starting a business with an online presence, how do you choose a domain name? When you start a business, you need customers, you need to be found. Where will they find you? And how will they find you? Your…

Why build on a domain that doesn’t match your brand name?

CrowdFunding.com was recently acquired for a reported $170,000 by GoFundMe.com, who have stated they have no plans to rebrand. Veterinary Pet Insurance Company, the oldest and largest pet insurer in the US, is very well known as VPI. However, their…

gTLD’s Are Here; Is It Time To Pivot?

New gTLDs? Strategize with a domain broker… Domain investors and businesses alike have a vested interest monitoring the new gTLDs that might be coming out soon, like .GREEN and .NYC. It’s important to understand the potential conflicts, advantages & disadvantages…

Who’s Afraid of the URL Wolf?

Some Buyers Fear that Domain Names will become Obsolete A recent Huffington Post article addressed some buyers’ fears that URLs or Domain Names could become obsolete. To many in the thick of the domain or technical world, this idea is…

How Exact Match Domains Drive Revenue and Decrease Ad Budgets

Investing in an exact match domain adds concrete value and shaves the budget. Studies already show that exact match domains can increase traffic and drive revenue, but startups and companies looking for an edge should be aware that exact match…

Discover a Startup Name Generator from your Domain Name Broker

Domain name brokers have exactly the tools to generate successful startup domain names, and they’re often free. Ask any Silicon Valley regular, and they learned what “portmanteau” or “onomatopoeia” meant during painful hours on an automated startup name generator that…

How to Name a Startup: Startup Domain Names that allow you to Pivot

Premium Startup Domains can increase Value & Options, while Building Relationships with Consumers & Investors With regard to the domain name you’re choosing for your startup, let’s look at the statistics of pivoting- or reaccessing some direction of your venture…

Understanding Numeric Domain Value in Chinese Culture

Numeric domains, especially NN.com, NNN.com, and NNNN.com, are steadily growing in value and have been selling, especially to Chinese buyers. These sales have been steady over the past months in particular and the past several years overall. Understand why and…

Timing Is Everything In Buying & Selling Premium Domains

When buying or selling premium domain names, timing is everything. The domain market is an evolving market as the internet itself is relatively new. Buyer budgets ebb and rise, particularly for startups in various funding stages. The Chinese market for…

Security: With Domain Names and Domain Name Brokers

Don’t Lose Your Kingdom: Protecting Domain Name Assets A few security suggestions all the experts missed A broker on Wall Street has probably heard of more ways to protect assets than a New York City cop. And a domain name…

Domain Name Leasing: A Growing Business Model

Who leases domain names? From Silicon Valley startups to the President of Spain, domain leasing is a valuable option for success. But here is a larger question: Will  domain leasing become the norm? Most businesses lease, rather than own, their…

How Multiple Domains Spell Revenue Multiples for your Business

Best practices for multiple domain registrations for medium and large businesses Google owns 23 of the top 100 Alexa ranked websites, plus tens of thousands of other domains. Your business may not have Google’s budget or reach, but should also…

What a Glut of Premium Domains Means to your Business

Why to build a winning, intentional domain name strategy My neighbor has 3 custom sports cars in his garage but rarely drives them. Does that mean they aren’t valuable? As brokers, we sometimes encounter pushback from companies who truly believe…

Do’s and Don’t s of Premium Domain Acquisitions

Don’t make a unilateral decision: Domain names are multi-faceted digital assets. Consider a premium domain’s value to marketing (including SEO), legal (intellectual property), and finance (it’s a hard asset on the books!) Maximum ROI from a premium domain acquisition is…

Proven Domain Strategies Underline These Three Brands

Domain strategies play an important role in brand creation. If you have ever started a business you know the importance and difficulty of deciding on a brand name. Over 300,000 new brand names are registered every year in the US…

This huge mistake shows why domains are crucial to brands.

Avoid this one strategic mistake that could sink your business. As a domain broker, I spend lots of time researching subjects on marketing, SEO, and branding. One of the most rewarding aspects of my day is having conversations with CEO’s,…

Why simplicity is crucial to rebranding

Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as…

How Important is Domain Strategy for a Startup?

How should Startups value domains?** **Choosing the perfect domain name is crucial to the success of a startup. Businesses with the best domains continually rise to the top: this is not a coincidence. Domains are an integral part of branding…

7 Guidelines to Choosing the Perfect Domain

Often the first interaction that a new customer has with a company in now online. The typical path to purchase now inevitably leads thru your domain name. Digital marketing managers have a tremendous impact on how the brand is communicated…

Why the Fake News Mantra will Drive Domain Values Higher

Companies risk millions of dollars in revenue and marketing investments when they rely on a third-party platform for their brand interaction. We see domains will become more important as the big brands (Google, FB, Youtube, etc..) clamp down and enforce…

The #1 Domain Strategy mistake most Startups make

Most startups seem to make this one crucial mistake with their domain name acquisition strategy. There are several stages of a startup from inception to the first investment round to even second and third rounds. While this article applies to…

Brand Ranking: Why Traditional Advice Is Wrong

Domain names play a crucial role for the positioning your brand. The digital age has allowed small companies to take the big guys head on. Most websites now look very similar. This is no longer a significant advantage. How a…

Use This Formula to Acquire The Perfect Domain.

Follow these seven guidelines to avoid making critical mistakes in your domain and brand name selection. The C.O.N.V.E.R.T. formula is one of the guidelines that we created to help our clients acquire the perfect domain.  Walking thru these core principles will help…

Domain valuation explained by these 6 factors

I think you will agree with me when I say: It can be VERY difficult to determine the correct domain valuation range for most domain names. The last thing you want to do is leave money on the table when…

Domain Names Impact SEO (not just in the obvious way)

Getting ranked on the first page of Google for your search term is priceless. I think you will agree with me when I say that SEO is critical to any company’s success online.** So then… SEO is King, right? Well,…

Six Proven Domain Name Strategies Used by The Top Brands

Top Domain Name Strategies Revealed You finally got your brand launched, and sales are flowing in. I think you will agree with me when I say that building a brand and company that is profitable is a huge success.Your original…

Avoid This Mistake When Selling Your Premium Domain

So, you want to sell your PREMIUM domain and achieve top dollar for your investment? A domain auction seems like is a great way to go, right? What better way than having 5 to 10 interested companies all bidding for…

Three Reasons Domain Prices Are Going Up.

The prices for quality domain names are rising. One of the common objections we receive in our outreach is that the market for domain names is dead.With the power of Facebook, Google, Twitter, and Instagram nobody needs a domain name.…

Is Your Domain Name Cheating on You?

Find out the three ways your domain name could be cheating on you. There are three different ways. So I talk about the seven dimensions of how a domain impacts a brand. There are three ways that your domain could…

The Great Startup Debate: Try vs Get vs Go

Startups have massive challenge today. What should they do if the raw unfiltered version of their domain name is taken and already in use? Most startups may be tempted to add something to the front of the domain such as:…

The True Cost of Your Domain Name

Domain name strategies for startups. I had a conversation with a start-up this last week, and we’re talking about domain names and the different types and ways to brand. He was reaching out on a domain name that we are…

Off The Market Forever

When is the best time to buy your domain name? I mean the perfect domain name for your company. Startup mode is a difficult time for most entrepreneurs and founders. Often, the main focus is on cash flow and developing…

Short vs. Long-Term Digital Asset Benefits: A General Overview

When it comes to traditional asset classes such as stocks and precious metals, this much is certain: they have an impressive track record historically speaking, so investors have most definitely had ample time to understand the pros as well as…

Domain Names in…Alexa’s World?

it’s difficult to find someone who doesn’t believe the voice dimension of our digital experience will become more and more important. It would therefore not be the worst idea in the world to explore domain names in… well, Alexa’s world…

Brand Sovereignty, Financial Sovereignty and Everything In-Between

Some investors are domain name enthusiasts, others love cryptocurrencies, whereas we also have examples of individuals such as Michael Saylor who embrace both. While we are dealing with two completely different asset classes and the profile of the average investor…